- In Focus -
SONOPP's August Newsletter, 2006

Calendar of Events

MONTHLY MEETINGS
Fourth Monday of each month




4181 West 150 St.
(In front of the Holiday Inn
at I-71 & 150 St.)

440-243-4040

Board Meeting at 6:00 p.m.
(All are invited)

Dinner 7:00 to 8:00 p.m.

Meeting begins 8:00 p.m.

Patrick Abel
Maintain a Steady Course

September 25
Steve & Julie Busch

Children & Senior Photography

October 23
Marci Allen

Weddings

November 27
Annual Print Competition

December
Holiday Party

President's Message

SONOPP is in a period of rebuilding. After a few years of declining membership, one of my goals this year is to attempt to bring past members back to SONOPP as well as bringing in new members to the association.  For the July meeting, several area photographers were invited to come and hear our speaker and consider joining our association.

At this time, I would like to encourage each of you to ask photographers that you know to consider attending our August 21 meeting.

(Please note that our meetings are temporarily in a new location, and that this month's meeting is one week earlier than usual.)

Our speaker for August will be Patrick Abel from the Detroit, Michigan area.  He runs a highly successful wedding photography business in a demographic very similar to ours in the Cleveland area.  His wedding marketing program is certain to be valuable to any wedding photographer in attendance.

I feel by showing area photographers what SONOPP has to offer we have a much greater chance of persuading them to consider membership.  With everyone’s help, I am certain we can rebuild our membership numbers to those we saw in the past.

Patrick Rice, SONOPP President 2006 - 2007

(Click here to see some pics from last month's meeting)

In This Issue
The Featured Link
The Photoshop Corner
Member News
Commentary

August 21 Meeting
Maintain a Steady Course, by Patrick Abel

Hit your numbers through great photography & great management!

Managing a studio can be hard work; it is often harder than the photography itself.  Mistakes in our business can cost us our next job when our reputation is tarnished by bad organization.

Patrick Abel has shot for and managed a medium size studio for over 10 years.  The studio photographs about 150 wedding a year and he has identified some of the key factors to successful management.

If 90% of our problems are caused by only about 10% of the situations we encounter, identifying the patterns (both positive & negative) to situations is the key to our success.  We can build systems to head off the causes before they ever go critical.  50% of our business come from satisfied customers; how many customers really refer us and where do the rest go?

This program will also explore what the root causes are to most management issues and how a system was built and implemented to solve them. Bring your note pad; we will move fast and cover a lot of material.

(See some of Patrick Abel's work!)

Bio:
Patrick Abel, PPA Cert., M. Photog., graduated from Western Michigan University with a degree in Computer Information Systems: Business and Philosophy, worked at IBM in Market Research and at the XEROX Corporation as an account executive where he learned solid business management skills.  Patrick started photographing at about the age of 11 and developed a love for capturing the world as he moved though it.   After working under several fine Master Photographers, he left the corporate world in 1993 to join the creative world.  He has earned PPA Exhibition Merits every year since 1995.

 

This Month's Featured Link

Maybe you know of Jeff Carlson, who's both a writer and a photographer.  Getting ready for his trip to Africa, he bought a camera,

http://db.tidbits.com/index.php?tbart=08348

and then took these pictures:

http://www.flickr.com/photos/jeffcarlson/sets/1388514/

 

The Photoshop Corner

In previous issues we've talked about easy ways to sharpen an image, give it some contrast, and lighten it.  This month we'll talk about warming and cooling the image's exposure.

(Of course, SONOPP photographers always expose their images perfectly.  They start by selecting the camera's color setting with great care, then covering their lens with a little white opaque disk, and finally taking a closeup of a black, white, and gray checkerboard.  Every once in a while, though, an image is not quite color-perfect ... but always on purpose.)

For small adjustments, cooling and warming an image's color involves shifting the red-cyan and yellow-blue values.  Trial and error led me to the following methods.

In Photoshop, open an existing image and begin to record an action: name it "Cooling Method 1" and attach it to function key Shift-F2 (or whatever you like).  From the Image menu do "Adjustments » Color Balance..." (or press Ctrl-B).  Set the Color Levels to -11, 0, and +11 and click OK.  Now stop the recording.

Next, create another action named "Warming Method 1" attached to function key Shift-F3.  Proceed as before except set the Color Levels to +11, 0, and -11.  One action is essentially the inverse of the other.

The illustration shows 3 successive applications of either action.  The captions at the top show the warming effect; the captions at the bottom show the cooling effect.  You can see that a single change is fairly subtle, and can be quickly reversed by clicking Ctrl-Z or the using the other function key.  And Edit-Fade can also be applied for a partial reversal.

With these function key actions in your toolkit, the final adjustments to any photo just before printing are (1) a slight change of warmth if needed, and (2) the very last sharpening --- all accomplished nearly instantly with the click of a key.

Member News

The members listed in the box on the right have birthdays this month.  Please bring a cupcake to this month's meeting for each of them!
Harry Flynn, Aug 3
Lou Gaeta, Aug 3
Tim Lower, Aug 25

Commentary

In the May Newsletter, our current president Patrick Rice wrote an article entitled "The Devaluing of Professional Photography."  That article received a lot of attention, for he submitted it to other forums.

Here are some of the responses, both pro and con.  (We are starting with the contrary opinions, since they are far fewer in number.  Also, we are not publishing all the agreements, only those which add a slightly different perspective.  Our apologies to any whose response has been omitted.)


Contrary Responses

From Anne Almasy, Atlanta, GA
info@almasyvisualarts.com

Hello Mr. Rice!

I recently read your article on www.ImagingInfo.com, "Devaluing Professional Photography." In it, you criticize photographers who practice reportage photography, as well as photographers who choose not to operate out of a studio.

As a young (I'm 25) professional photographer, it was disheartening to see a well-known professional like yourself make such universal statements about photographers and new photography trends. I studied photography at the Hallmark Institute of Photography in Massachusetts, and was awarded the honor of having one of the top 10 portfolios in my class. After graduating, I honed my style and have developed a love for the documentary approach to photographing people.

Over the past four years, I've built a clientele throughout the Southeast who love my work. Every image I take is carefully composed and thought-out -- even the "candid" images. I spend a lot of time learning to read people and anticipate moments. I've also stopped carrying a lease on a studio; rather, I meet my clients in their homes or at a local coffee shop if they're more comfortable. Because I work with clients in several states, they feel pampered by my willingness to meet them in their neighborhood rather than being forced to drive to me.

Is this what everyone should do? Absolutely not! Each artist is unique and will blend into his or her community in a special way. That is why I felt so taken aback by your comments. I feel that the article was one-sided, and made many assumptions about what clients want and what "wedding photojournalists" provide.

I have a great deal of respect for your work and your expertise. You are certainly a fixture in your field, and I would never dare to suggest that your business ethic is the cause of an entire industry's downfall! Please give some respect to those of us who are succeeding in a new era of photography. We have so much to learn from you, and I would rather see you as an ally than an opponent. Thank you so much for your time.

Anne Almasy

 

From David Roberts, david@wpja.com
Dear Mr. Rice,

I just read your article on Imaging Info. I'd love to hear your thoughts on the following article:

http://www.wedpix.com/july-2006/articles/wedding-photojournalism-fad.html

David Roberts
Founder - Wedding Photojournalist Association
http://www.WPJA.com

 

Responses in Agreement
 

From Rob Annis of Robert Charles Photography, rcharlesphoto@tds.net

Patrick,

Every once in a while I hear a voice which echoes mine concerning the plight of Professional Wedding Photography and (what I call) the "de-evolution" of the state of Photography, in general.

For example, there was a time when "washed out" highlights in a print used to be considered an error; it is now part and parcel of contemporary photography.

More often than not, the acceptance of loose Photojournalism techniques has led to Wedding Photography which closely resembles those snapshots brought home from a family reunion. It seems that at every turn the media has gotten on board extolling the virtues of sloppily shot, poorly produced images which require nothing more than tipping one's camera at a silly angle, framing for the headless torso of the Bride, and perhaps introducing a certain amount of camera movement to give the illusion of being on the "cutting edge". Deplorable.

And even trade magazines have bought into this "emperor-with-no-clothes" train of thought. Last month (June 2006), Professional Photographer featured the work of an individual which can only be described as lacking. When I can no longer differentiate between those images produced by my untrained 9 year old son and the featured Professional on the cover of a nationally recognized magazine, I can only shudder (pardon the pun).

Should we wonder why Professional Photography has been devalued? If we
Professionals do not delineate between good quality professional work (with good composition, posing, lighting, exposure, etc.) and junk photography, we should not expect the general public to seek out the services of Professionals.

Comments are welcome. Thank-you for caring.

Rob Annis
Robert Charles Photography

From Chuck Humbert, cwhumbert@cox.net

Pat, I commend your interpretation on the movement in Professional Photography.

I remember in the mid fifties the trend to have 'Formal Portraits' done on location at out door settings began. This led to photographers working out of their homes being able to book weddings without having an 'In Studio Shooting Room'.  That was the start of the movement for anyone with a camera to be able to cover weddings.

Now with the advent of digital photography and quality inkjet printing I noticed another change.  Last month at the SONOPP meeting the speaker mentioned that he sold 8x10's for $10.00 each.  Wow!  When I closed Humbert Studio three years ago I was selling 8x10's for $59.00.  Times apparently have changed.  Where it will lead I do not know.

Your thoughts as published in the SONOPP newsletter are very appropriate. It is something that we all must be aware of.

Where have all the shoemakers and TV repairman gone?

Can we innovate and create a new market?

We must come up with a new product that requires our professional skills.

Bringing this up at the National Level will not help.  Our once-professional organizations now consist of anyone with a camera who is willing to pay the dues.  The professional organizations have become 'Large Businesses' in themselves with big money going to its upper echelon.  They even publish magazines, again for big bucks.  In addition, many of our fine photographers have joined the speakers circuit putting on seminars for large fees.

Now, here I am just rambling on and not really adding anything to your eloquent epistle.  I just had to let you know that you have been heard and that your thoughts are timely.

Chuck . . .

From Vondel Stevens, Canyon, TX
Photography by Vondel, vstevens@amaonline.com

Patrick,
I want to thank you for your recent viewpoint article in Studio Photography
Magazine. You have helped me to clarify my goals as a professional
photographer. If you have any suggestions on how to convince clients that they need an album of wedding images, I would certainly welcome them.

Sincerely,
Vondel Stevens


From Al Satterwhite

Patrick,

I read your viewpoint in 'Studio Photography'....good for you...similar to what
I wrote in ASMP magazine a couple years ago...unfortunately, most photographers can't read.

all best,

Al Satterwhite
 
From Myron Bursell, Ph.F., Spokane, WA
Green Gables Photography, myron@greengablesphotography.com

Patrick, I just wanted to say thank you for your article in the PPA June issue.
it was well thought out, to the point, and it was a good point. My wife and I
have been in photography for 29 years this year and know all the same
instructors and photographers. We need to let the public know that we are
worth our talent!

Thank you again,

Myron


From Pitrice Sanford, Henderson, NV
foreverimages2000@yahoo.com

Dear Mr. Rice,

I just wanted to let you know that I appreciate the article about the
devaluing of photographers for GP Albums. I think it is an article that the
public needs to read. Please send it to magazines like Shutterbug and see if
somone will publish it. Thanks again for your article!!!!

Sincerely,
Pitrice Sanford
Forever Images

From Steve Bedell, steve@stevebedell.com

Hi Patrick,

We've briefly met before. I agree totally with your sentiments in PPANE newsletter, wrote similar views 2 years ago in Shutterbug article. I'd like to publish the article in EPhoto, my online magazine, goes to 16,000 photographers. Send me your email and I'll send you sample issue, latest has article by Fuzzy.

Thanks,
Steve

From Paul Foreman, Fort Myers, FL
captureman@foremanfoto.com

WoW! that was a great article your wrote for "Lens".  I made similiar comeents on Monte Zucker's Forum and I got blasted into the next country! 

Every thing you said is VERY true, in spite of what the wannabe Denis Regie's and Gary Fong's say. There are a lot of brides & Grooms and their families that hired a photojournalist and they will not know it, BUT 20 years from now they will wonder why they do not have any portraits from their wedding. I have all but "GIVEN UP" weddings. There are so many PJ shooters who give away the CD here you practically have to crawl over them to get in side a church or rcetion area. 
 
GREAT ARTICLE ! 
 
Paul Foreman 
www.captivatingimagesphotography.com 

From Steve Klinger, West Warwick, RI
Ultima Photography & Video, ultimastudio@cox.net

Hi Patrick.

Well I bet you are getting some emails after the "Business Matters" article that was in Studio Photography. I want to say that "It is about time someone said all of that".

I swear that it is a competition to see who can shoot the most body parts and not include a face.  The photojournalistic wedding approach has gotten carried away.  I really wonder how the couple will feel 5 years from now when the trend has passed and we get back to good basic story telling photography and a mix of great portraits on a wedding day, which I hope happens soon.

WAY TO GO!  I enjoyed your article and hope others realize that there are lots of us out here who feel the same.

Steve