- In Focus -
SONOPP's February Newsletter, 2008

Calendar of Events

MONTHLY MEETINGS
(Fourth Monday of each month)



4181 West 150 St.
(In front of the Holiday Inn
at I-71 &
150 St.)
 216-671-4681

Board Meeting at 6:00 p.m.
(All are invited)

Dinner 7:00 to 8:00 p.m.
Meeting begins 8:00 p.m.

February 25
Jim George
"All About Lighting"

March 24
Patrick Rice
"Wedding Photography 2008"

More...

Message from the President!!!


President Last Observed at Daytona Race Track!

Well the bridal shows are coming to an end. So now we are all waiting for a call. Lets hope this is a better year for all. Last months meeting was action packed and well attended. Thanks to Marci Allen.

This months speaker is Jim George on lighting. Next month Patrick wants to do another round table on the state of photography in this area.

Also as the e-mail from Patrick says we will be doing a seminar with Michael Ayres on work flow where he will be going in depth on how to speed up editing a wedding. I have talked to Patrick in depth and voiced concerns about explaining some of the Actions and going in depth on how they work step by step.

See you at the next meeting,
Bob

Dale Kincaid to serve as Boot Camp Drill Instructor!

Here is a fabulous opportunity to increase your Wedding Photography skills, from planning, preparation, posing, and processing, presented by a highly knowledgeable and respected SONOPP photographer.  Click on the image below for more details.

The SONOPP Spring Seminar with Michael Ayers

It's true, it's true, we're gonna have a seminar!  And it's only 3 months away: Sunday, May 18!  Michael will take us through an entire Wedding Workflow, from image capture to Photoshop print preparation.  To find out more about the seminar, and to make your reservation ('cause space will be limited), just click here for the signup form!

Space is Still Available!

As you can see, we are renting out this space in the Newsletter.  Send in a contribution that will excite and delight SONOPPers (newsy news or thoughtful thoughts) plus a publication fee of $10, and if your contribution is accepted, you'll see your words here next month.  (The $10 is like a wedding deposit: non-refundable.)

In This Issue
Featured Links
The Photoshop Corner
Member News
Commentary

February 25 Meeting

All About Lighting

This talk will focus (no pun intended) on Portable Flash Photography.  Using the Quantum Q Flash, Jim will delve into the details of flash photography in conjunction with the automatic and TTL features of Canon and Nikon systems.  White balance and use of the Expodisc will also be covered.

 

Jim George

Jim is now an independent manufacturer's representative calling on the specialty photographic trade primarily in Ohio and Kentucky.  He has been a rep since leaving Dodd's Commercial location in 1985.   Jim had developed that store concept for Dodd's and ran it for 10 years.  Prior to that he was a school picture and portrait photographer.

Today Jim represents the following companies:

  • Tamron lenses
  • Lowepro bags
  • Westcott lighting and studio products
  • Quantum Instruments
  • Expodisc
  • Custom Brackets
  • Savage International
  • Bushnell
 

This Month's Featured Links

Christmas is coming!  It's not too soon to begin getting ready!  Now most SONOPP photographers are very old, and their children are no longer little.  But in case there are some SONOPP photographers who still build toys to give their children for Christmas, regardless of age, here's a real winner: http://www.youtube.com/watch?v=GcDshWmhF4A.  It's a marble & wood adding machine, with the added benefit of teaching your children about binary arithmetic!  (Even if you're not a builder, go watch the video...)

Hot off the presses, the PicLens Image Browser.  Click here for a review, and then click here to download and install.  You can use it on "PicLens-enabled sites" like Google, Yahoo, and Flickr. 

Go ahead, install it.  Then do a "search" for images of "Patrick Rice."  You will really be astonished at  (1) how many images of Patrick Rice you can find; and (2) the amazing way ALL of them are presented to you in one fell swoop by the PicLens Image Browser!  On the right is one of the images, presumably Patrick in his youth...

Maybe it's a gimmick, but you really can see all the images at once and quickly find the one you want.  I'm waiting eagerly for a version we can use on our hard drives!

Your SONOPP Newsletter is always working for you, bringing you the best in freebie-land during these troubling times of vanishing incomes.  Here is a fantastic link: the 45 Best Freeware Design Programs.  (Note: it's slow-loading.)  There's not a single digital photographer  who can't find something of value here, from image editors, thumbnail makers, photo resizers, authoring tools, scenery generators, animation programs, 3D modelers, flash tools, font managers, batch image processors, screen capturers, and even Cute PDFWriter 2.6.

They're all of value, and all free.  Three cheers for the SONOPP Newsletter!


Finally, you can't really be a modern marketable SONOPP digital photographer unless you can explain what HDR is.  Your SONOPP Newsletter is here to help you: click here to see some stunning photos created using this technique, and click here to learn more about how it's all done!

(BTW, the second link gives you an additional bonus: a huge extension of Gizmo's "46 Best-Ever Freeware Utilities."  These are different from the 45 Best Freeware Design Programs above.  More from freebie-land!  Even if you know everything about HDR you should check this out.)

This month Jim George will teach us everything we need to know to get perfect lighting without a soft box.
But then, how do we make an image like the one shown below?  Answer: go to this month's Photoshop Corner!

 

You can see a complete list of previous techniques in The Photoshop Corner.

Member News

Herb Ascherman, a frequent contributor to Member News, sent us a link to Stuart Pearl's Blog, which this month talks about "An Alternative View from the 21st Century."   This show is currently on display at The Plain Dealer Gallery, and features work from The Cleveland Society of Alternative Photographers, of whom Herb is a member.

You read this far without clicking?  Then click now on Stuart Pearl's Blog and scroll down to see some truly breathtaking images of Greater Cleveland.  You don't want to pass this by!  And thanks to SONOPPer Herb Ascherman for sending us this link.

The members listed in the box on the right all have birthdays this month.  Please bring a cupcake for each of them to the January Meeting!
 
Our little notice worked wonders last month, prompting many cupcakes for birthday celebrants to be delivered to the meeting!  Terry Biacsi gets the prize for top cupcaker, as she brought no fewer than 4 different varieties for Bill Ford, who was particularly grateful since he had just suffered root canals on two teeth and had been restricted to a malted milk and cupcake diet...
Terri Harper
Michael Carson
Hal Katanik
Bill DeMarco

Commentary
(Read all the way to the bottom: lots of stuff this month!)

Do Photographers Really Need a Vendor's License?

Let's see -- who would know?  Maybe the State of Ohio?  The image to the right comes from Vendors: State Tax Laws in Ohio, and if you check out the document you'll see it is a publication of http://www.ohio.gov.

Yeah, but that little pamphlet doesn't list photography as a service that qualifies as "taxable retail sales."  Good point.  Then who does think that photography is taxable retail sales?

Answer: The Tax Commissioner of Ohio.  For instance, a few years ago the Tax Commissioner found that a certain child and family photography studio had failed to pay sales tax due the state, and that the one of the owners was responsible for making the tax remittances.  This finding was upheld by the Ohio Board of Tax Appeals.

Admittedly it's hard to find an exact statement of the law that points directly to photography.  But remember, what counts is how courts interpret the law that does exist.  In this case it's pretty clear that photography is subject to sales tax, and a vendor's license is required.


For all those dinosaurs who steadfastly cling to film, we have good news for you!  Dinosaur food will still be available for another year...

CPQFocus - Weekly Newsletter
February 13th, 2008

 
To all CPQ Customers:
Approximately 30 days ago we sent notice of our intent to discontinue film processing effective February 15th, 2008.  Since that time, we discovered, through conversations with our customers, that while film usage continues to decline nationally, there remains a strong core demand for these services.
Part of this is due to the fact that several Pro Labs decided at year end 2007 to discontinue handling Film Processing and related services.  However, since CPQ remains one of the largest Film Processing Pro Labs in the United States it makes more sense for us to continue to be a full service Professional Lab in every sense of the word.  That means providing the best possible service to the Professional film Photographer, just as we have been doing since 1971.
With that being said, we anticipate being able to support the Professional Film Photographer throughout 2008.  There will continue to be a level of uncertainty on the film side of the Professional Photography segment (insofar as parts for processing equipment, chemistry needs, etc.), so we ask that you keep Customer Service informed throughout the 2008 calendar year as to your possible migration to using digital capture.
As always, we thank you for your business - now and in the future.
Best Regards,
 

 

But beware, some dinosaur food will disappear...

 
www.imaginginfo.com
 

Online Exclusives

Wisconsin Retailer Honored at PTN Reception During PMA
Tony Miresse Receives PTN Magazine's Dealer of the Year Award
Eye Openers

 

In The January 2008 Issue

Young Guns Inheriting the Photo Retail Crown:
We take a look at the next generation of photo retailers-second and third generation owners of family businesses that are bringing fresh ideas to photo retail, with successful results
Good Things in Small Packages
Today's compact digital cameras offer high quality, cutting-edge technologies, and an attractive price point-who could ask for more?
Small Business Resource Guide
Is a Family Business Always a Good Idea?
What are Your Tips & Tricks for Add-on Sales
New Product Showcase: Accessories
Here are some funky, functional accessories consumers may want to buy to enhance their new compact digicam purchase-and protect it at the same time.
To Read More From the January 2008 Issue
Wednesday, February 13, 2008
 

 

In the News

 
The pioneer of "instant" photography will shut down instant film business by end of year and focus on digital photography and flat-panel televisions.
 
 
Latest version of software application for automatic image quality enhancement for DSLR users now supports the Nikon D3 camera body and an initial selection of lenses.
 
 
Winners of the contest, sponsored by the Digital Imaging Marketing Association and displayed during PMA 08, were chosen from 112 prints entered by 27 companies.
 
 
Available in April, the memory card will store up to 12 Hours of HD video.
 
 
The QC Pro Premiere Prima Tile Cutting Board is just one of the many alternative substrates that Sawgrass Technologies' photographic customers can utilize to grow their business.
 
 
The Iowa-based supermarket chain with over 200 stores across the midwest reports immediate order volume increases.
 
 
Designed to be easily operated with one hand, the Slim Line Personal Battery Caddies can hold six AAA, four AA, four 9V, four C, four D or four CR123 batteries.
 
 
Desktop Darkroom has earned the prestigious 2007 Dealer of the Year Award and the International Dealer of the Year Award went to Photomart, which has been integral in establishing a presence for ExpressDigital in the U.K.
 
 
The website allows customers to share stories, photos and videos of their favorite OtterBox adventures for prizes.
 
 
Digital color printer provides professional photographers with printing versatility coupled with accelerated speed and improved print quality.
 
 
It incorporates three, 6x, SATA Blu-ray drives that can simultaneously produce up to 3 silkscreen quality, direct to disc DVD or CD LightScribe labels or up to 3 Blu-ray, DVD or CD disc copies in record time.
 
 
Larger capacity card joins current line of 4GB, 8GB SDHC products.
 
 
Available for baseballs, softballs, and hockey pucks, the Photo Transfer Ball System allows customers to show off their custom-decorated Ballstars' photo ball.
 
 
Nokia N82 contains a navigation device and multimedia computer, all in one.
 
 
The consolidation, which will occur in March 2008, is designed to leverage existing synergies between the two business units, create new competitive advantages and ultimately enhance the company's overall brand positioning.
 
 

 
Library and Archives Canada archivist Yvette Hackett looks at a Long Play record at the National Archives in Ottawa in this file photo. Many people have cardboard boxes hiding somewhere in their homes that are filled with family heirlooms like baby photos, old newspapers and high school yearbooks. But now that we've all come to love our digital cameras, memory cards and CD-DVD burners, chances are future generations won't have the same type of boxes to sift through for easy glimpses into mom's and dad's youth. (Dave Chan/Canadian Press)

In Depth Technology

Archiving

Preserving digital photos for your grandkids

Last Updated Jan. 2, 2008

The author is a Toronto-based freelance writer.

Every family has a shoebox stashed somewhere containing a treasure trove of precious photos from bygone eras. Holidays in the old country, Grandpa in his army days, Mom as a schoolgirl: These images will live on for future generations to enjoy if the photos are stored properly.

But digital technology is rapidly replacing analogue film cameras — and creating an unexpected problem. Vast, chaotic repositories of photos are being created by people who dump their digital pics on hard drives, memory cards and websites.

Thanks to cheap and easy-to-use digital cameras, today's kids are becoming the most documented generation ever as parents, relatives and friends capture the first, second and hundredth smile. But the question is whether those photos will be stored in a way that will allow future generations to view them. (Jeff Roberson/AP)

About six billion images are snapped annually with digital cameras and camera phones, according to the New York-based International Imaging Industry Association (IA3). Yet many people haven't developed habits for organizing and safely managing digital family photos for the future.

Image files themselves aren't searchable, for example, and few amateur photographers add simple text tags that would help people find specific photos and identify what's in the pictures later on.

"Compare that with regular photos, where you could just flip them over and Grandma had written it was Uncle Ernie at the 1946 family picnic, in that lovely old handwriting that none of us can do anymore," says Darin Stahl, senior research analyst at the London, Ont.-based Info-Tech Research Group.

Future proofing

File storage is also a headache. Properly preserved, paper photos can last more than 100 years. But future-proofed storage for digital pics is virtually impossible, as types of storage media — memory cards, rewritable discs, and so on — are usurped by new formats every few years. Floppy disks and VHS tapes are well on their way into the dustbin of history, several storage card formats have fallen out of favour even though they only became popular a few years ago, and many people have already switched from recordable CDs to rewritable DVDs.

Technology obsolescence is a big problem, and archivists bemoan the loss of recent history due to changing storage formats. The software used today to open and view image files — hardware, software and the file formats themselves — is unlikely to be around in a few decades. For example, WordStar-based word processors and Atari gaming systems with cartridges were popular in the 1980s, but these days finding a way to read content designed to be read by those systems is getting difficult.

Most organizations have strategies to periodically move their data from older technology to new, as this is the only reliable archival method, says Stahl.

Consumers who have embraced digital photography must adopt similar approaches if they want to ensure those precious pictures are preserved for their grandchildren.

"You need to forward-schedule a process every few years to move your pics onto whatever technology is mainstream then, to ensure they aren't marooned on obsolete media," says Carmi Levy, vice-president of Toronto-based technology consultancy AR Communications and a semi-professional photographer.

Proper habits

People need to develop the right habits now if they want to make that eventual move from one technology to another easier, Levy adds. One of these is to add detailed descriptions to digital pictures, just like Grandma did when cameras used film.

There are a number of free software tools offered by online sites, such as Flickr and Picasa, to help people add tags and other identifiers to images so that the files can be searched and identified later, says Levy. Some software packages allow pictures to be put into a searchable gallery or the digital equivalent of a photo album, complete with descriptions as detailed as you want to make them.

"The trick is to find a tool you're comfortable with and to use it religiously," he says. "Don't just dump the pics [from your camera onto a storage system] without making an initial effort to tag the files or label the DVD.

"What I do is put the files in appropriate folders, tag them based on major event, label the DVDs in chronological order, and store them in binders so I can always go back and easily find the disc I need," Levy adds.

Storage media

Settling on a storage media with a reasonable life expectancy is another issue.

Some manufacturers say their premium gold-plated CDs and DVDs can last up to 300 years. But these claims are theoretical, and long-lived storage doesn't solve the broader problem of technology obsolescence, says Stahl. He points out the technology to read the discs would also need to be preserved 300 years, which is a questionable proposition.

"Some parents pull out the old Super 8 camera out of the garage every Christmas, and that's an example of preserving the hardware. But equipment breaks down over time," says Stahl. Levy agrees: "Don't waste your money on high-end media, because no matter what your pics are stored on, you'll have to move them [to the newest format] every few years."

Removable discs such as CDs and DVDs of reasonably good quality are the best bet, he says. However, the market is already shifting away from CDs, which only offer 650 megabytes of storage each, to DVDs that offer over 4.7 gigabytes, he adds.

Hard drives

An external hard drive is one way to back up photos so that the hard disk in your computer doesn't contain the only copy of your photo archive. For about $100 you can buy an external drive with hundreds of gigabytes of storage that connects to a computer via a USB or Firewire port. It can be used to do fast backups of the PC's main hard drive, and the external drive can then be stored in a safety deposit box or a fireproof storage box in case of disaster.

External memory-based storage — called flash drives, USB keys or thumb drives — are more stable and long-lived than the typical PC's hard drive since they don't have platters that spin continuously or other moving parts, explains Levy. But they are nevertheless electronic devices that can fail, and they tend to be pricey compared to the per-gigabyte price of a recordable CD or DVD disc.

Memory cards are a handy and affordable replacement for old-style film in cameras, but they aren't necessarily the most economical and secure way to store pictures over the long haul, experts say. (Paul Sakuma/AP)

"The biggest mistake a photographer can make is assuming that an external hard drive can be the only backup solution. For longer-term backup, it is a safer bet to gradually burn DVDs and properly store them," he says. "Flash drives are good as a quick way to save pics and as secondary backup, but it's harder to manage and archive flash drives."

For large-scale, more permanent backups that will be stored offsite or in a fireproof box or a bank's safety deposit box, DVDs and to a lesser extent CDs remain Levy's media of choice because they're less expensive to use than external drives.

File formats

For the files themselves, people should use universal, non-proprietary image file formats such as TIFF or JPEG for long-term archiving, says Levy. While proprietary formats such as Adobe Photoshop's PSD may be popular today, these are riskier, as they can't be read by other software and are controlled by a vendor who may change the format or may not even be around in the future.

"Virtually every camera and photo device today recognizes JPEG, so you can read and manipulate the file in anything," Levy says.

But he warns that a trade-off is that JPEG files lose pixels when they're edited due the way files are compressed to reduce their size. "Quality degrades somewhat every time a JPEG file is manipulated, but that won't happen if the file is left alone. Consumers need to be aware of that and adjust their behaviour accordingly."

Many people use free photo management websites such as Flickr to store and share their pics. There's a real risk people will lose all their pics if these online companies go bankrupt, warns Levy.

Companies such as Kodak that offer similar paid services argue they're more stable than recently established web firms, and have a track record for longevity — but Levy is unimpressed. "There are no guarantees any company will still be around in 100 years," he says. "Online backup should never be the only form of backup for anything."

Stick with the shoebox?

Low-tech paper is still a viable option for archiving, too, thanks to advances in inks and photo paper.

"Believe it or not, a shoe box in a closet with the right environmental conditions is all right," says Craig McGowan, worldwide product marketing manager for Kodak Gallery.

Levy agrees, noting Kodak, HP and other manufacturers have made significant improvements to boost the longevity of papers and inks, and now claim printed photos can last hundreds of years if they're properly stored.

"But it's not realistic to expect we're going to be printing and storing thousands of digital pics every year," he adds. "Paper is fine for limited prints with special value. You don't do everything on paper or digital — they complement each other."