- In Focus -
SONOPP's May Newsletter, 2007

Calendar of Events

MONTHLY MEETINGS
(Fourth Monday of each month)



4181 West 150 St.
(In front of the Holiday Inn
at I-71 &
150 St.)
 216-671-4681

Board Meeting at 6:00 p.m.
(All are invited)
Dinner 7:00 to 8:00 p.m.
Meeting begins 8:00 p.m.

May 21
Toni & Mario
"Are You Ready For Your Next Crash?"

June 25
Awards & Installation Banquet
Gina Dalessandro
"The Fine Art of Mass Mailing"

More...

Assistant Treasurer's Message


Last month's meeting (click here for some scenes) featured a really superb presentation by John VanSteenberg, who for 30+ years has been providing photographers both small and large with the tools and ideas they need to prosper in the competitive world.  In my opinion, it was the best presentation of the year, because it focused on the real difficulties photographers face, not the imaginary ones.  And John, pulling no punches, told his audience exactly what they had to do to regain control and beat the Uncle Harry's who are stealing their business.  An incredibly practical presentation!

Sadly, less than half of the SONOPP membership chose to attend.  That means that more than half our membership missed out on a really valuable, eye-opening presentation.  I've always assumed that gaining such insights is why our members pay their dues each year; if so, then why do they not take advantage of what their dues purchased?

Three weeks earlier Dale Kincaid and I presented a three-hour seminar showing how to use ProShow Gold and ProShow Producer to create really awesome DVD shows in a simple, easy manner.  It was aimed both at folks who had no experience with the PhotoDex programs, as well as folks who were already using it and wanted to know more.  Sadly, less than a third of the SONOPP membership chose to attend.  Although we had a full house, there were more outsiders than SONOPP members.

Clearly there's something I'm not getting.  I've come to accept the fact that nobody contacts me with information for the Newsletter (except Dale Kincaid), or contacts me with requests for The Photoshop Corner.  "Busy people," I say to myself.

But VanSteenberg with his latest insights and ideas?  You folks don't know what you threw away.

 

Bill Ford, SONOPP Assistant Treasurer 2006 - 2007

In This Issue
Featured Links
The Photoshop Corner
Member News
Commentary

May 21 Meeting
"Are You Ready For Your Next Crash?"

The guy in the center is in trouble -- among other things, he just lost all the images from his last two weddings.  Toni and Mario are poised to leap in and solve his problems.  (Strictly speaking, Toni leaps in while Mario shouts encouragement from the couch.)


Your data is your business!  Protect it!  Crashes do happen but you don't have to fall victim to lost data, time and money!  Learn about the various precautions you can take to protect your data and have reliable backups!

If you use a computer, you'll want to hear these two...

This Month's Featured Links

If you attended David Ziser's presentation last year, you probably signed up for his newsletter.  For those who didn't, in this month's newsletter he gives a really interesting tutorial entitled "How to Make a Signature Brush."  (It takes a while to load, so be patient.)

Speaking of David Ziser, for those of you who use Canon cameras, here's a tip from David:

 
I got some nice comments on last month's camera tip. Here is another. Does anyone other than me think these new digital cameras come out of the box with the default contrast settings just a bit high? I have been a film shooter for a long time before switching to digital. Then when I made the switch, I didn't think I was getting the same "visual result" as with my film images. The image was just a little too "snappy" for my tastes.

Here is the tip - when I was shooting my Nikon D1X a few years back, I set my contrast down one notch. The result was much closer to what I was getting with film. When I switched to Canon almost 3 years ago, I found the 20D had even more contrast than that of the Nikon D1X. Here are my current settings for the Canon 20D, 30D, and 5D - I set the contrast down 2 notches and the sharpening up one notch for the default "Portrait" settings and save this as "User Parameter1. See the settings accompanying this article. The results are much more pleasing to my tastes. For other camera manufactures, you will want to run your own tests. Give it a try - the result may be better looking images.

 

This month's technique is called "Detecting The Invisible," of which one application is the automatic placement of a logo in the center of an image:

You can see a complete list of previous techniques in The Photoshop Corner.

Member News

As y'all know, last month's Newsletter was a no-show.  As a result, you didn't get a chance to say "Happy Birthday" to the members with April birthdays.  So.... The members listed in the box on the right all have birthdays this month or last month.  Please bring a cupcake for each of them to the May Meeting!
Bob Kunesh
Jerry Clay
Karen Neldon
Mark Madere

Commentary

In the deep south, very far away from Cleveland, Ohio, lies the little town of Akron.  Although it is very far away, Akron is quite modern in many ways, and in particular, has a superb organization known as the Akron Society of Professional Photographers (ASPP).

The President of ASPP is shown on the right, and he begs leave to announce that this month's meeting of ASPP, which occurs (as it always does) on the 3rd Monday of the month (just a week before the SONOPP monthly meeting, and only 15 days from today), will feature a presentation from Nicole Florio, CPA, of Meaden and Moore, specially aimed at small business owners.  (It should be known that Meaden and Moore is an international accounting firm, and one of the largest in the United States.  They do work for a wide variety of businesses, large and small.)

Here's how to sign up for the show (ya gotta do that) and get there:

The ASPP meets at the Akron Wellness Center on Route 18 in Fairlawn, Ohio.  From the North, simply take I-77 South to the Route 18 West exit.  The exit ramp takes you directly onto Route 18 heading West.  Turn right at the first traffic light.  The Akron Wellness Center is immediately on the left. The meeting is held on the second floor.
 
Dinner is $20 (optional) and reservations are a must.  Any one of our members can make reservations with Patrick, but the deadline is the Thursday prior to the meeting.  There is a $5 meeting fee if you are only attending the meeting.