- In Focus -
SONOPP's November Newsletter, 2006

Calendar of Events

MONTHLY MEETINGS
(Fourth Monday of each month)



4181 West 150 St.
(In front of the Holiday Inn
at I-71 & 150 St.)

 216-671-4681

Board Meeting at 6:00 p.m.
(All are invited)
Dinner 7:00 to 8:00 p.m.
Meeting begins 8:00 p.m.

November 27
Annual Print Competition

December 18
Holiday Party

January 22
Darrell Moll

President's Message




Hello SONOPP members and guests. We had the largest attendance for a meeting in a few years at this past month's program with Marci Allen.  (Click here for some scenes from that meeting.)  Almost 40 photographers were inspired by this energetic and successful studio owner.

SONOPP is pleased to announce that we are hosting a wedding seminar with our very own Michelle Cantly.  Michelle's rags to riches story is truly inspirational.  In just a few short years, she has grown into one of the most successful wedding photography studios on the west side.  Her program will be held on Sunday, November 19th at a cost of only $39.  By now you should have received a couple of emails regarding this special event and even seen the promotional postcard.  Please show your support for Michelle and SONOPP by attending this informative program.

Our regular monthly meeting will be held on November 27th at Mackenzie's Grill.  This month, we host our Annual Print Competition.  This is a great way to test your images before sending them off to PPO, PPA and WPPI.  In addition, there are plenty of awards to be won which can be marketed to help promote your studio.  Even if you choose not to enter the competition, you are certain to learn plenty from the judges' insightful critiques.  (BTW, the judges are Bob Williams, Darrell Moll, and John Worzell.)  Don't miss this great opportunity.  (SONOPP members in good standing may study four new documents pertaining to Print Competition by clicking here.)

And right around the corner is our Annual Holiday Party, December 18.  Call or email Terry Biacsi and let her know you'll be there!  Just click on her email address below!

 

Patrick Rice, SONOPP President 2006 - 2007

In This Issue
The Featured Link
The Photoshop Corner
Member News
Commentary
SONOPP Holiday Party

Come join us at our
Annual Holiday Party. Bring
your family and friends
to Mackenzie's Grill
4181 West 150th Street
Cleveland, Ohio
216-671-4681
December 18, 2006
from 7:00 p.m. to 10:00 p.m.
We will have door prizes.
Choose from Mackenzie's delicious
entries from their menu. Cash bar.
Don't forget to bring your Holiday Spirit.
Ho! Ho! Ho!
R.S.V.P. by December 4th to Terry Biacsi
330-722-8308 or jbiacsi@neo.rr.com

This Month's Featured Link

This month we have two links, one about our beloved Photoshop, and one a pod-cast about a brand-new book.
 
Camels and Horses: Alternatives to Photoshop
--------------------------------------------
by Charles Maurer
 
Adobe Photoshop reminds me of a camel: a horse designed by a
committee. It is ungainly and awkward to control. It is remarkably
useful - no other photo editor will do so much - but it is not an
easy beast to ride.
Ken Milburn, the author of Digital Photography Expert Techniques, Second Edition, knew Dan Rather in college, started his career taking publicity photos of Hollywood starlets, and shot album covers for Capitol Records.

Here Ken talks to O'Reilly staffer Sara Peyton about his career, tips and tricks, and creating the wow factor in a 16-minute 25-second podcast: http://downloads.oreilly.com/network/2006/11/01/ken-milburn-unplugged.mp3

The Photoshop Corner

This month's technique is called "The Dark Flash Tool," for use when your image has an area that's a little too bright.  We'll set it up as an action, so you can add it to your toolkit and apply it quickly.  Here's what it looks like in action: in the original image (1) the elderly woman's makeup caused a slight overexposure of her face.  To make Image 2, the retoucher pressed Ctrl-F5 to launch the Dark Flash Tool, and then swished with the brush once over the face.  Next he pressed "x" to toggle the foreground color to black, pressed "0" to increase the brush strength to 100%, and made the brush smaller by pressing "[" a few times.  He then dabbed once on the small forehead area above the nose to restore the original.  In all, a few seconds work.

Remember that SONOPP members have the privilege of viewing all techniques (including previous ones) in The Photoshop Corner, reserved for Members Only.

Member News

The members listed in the box on the right have birthdays this month.  Although there are only three celebrants this month, they are very important.  Please bring a cupcake for each of them!
Sandy Gordon, November 5
Carol Combs, November 10
John Harper, November 27

Commentary

JUST A SHORT NOTE LETTING YOU KNOW THAT THE FORMER HUMBERT STUDIO FACILITY IS AVAILABLE. 
 
For over 45 years the Studio has been extremely profitable in West Park, (Kamms Corners Area, Lorain & Rocky River Drive). 
 
I personally designed and constructed the building in 1969 specifically as a photography studio. Ten foot ceiling in the camera room including a "North Light" window. 
 
Some equipment is also available, (RB67 System, 4x5, 5x7, 8x10 view cameras and an Olympus E-10 "Digital System). 
 
Click on www.humbertimaging.com/studio to see photos, specifications and cost.  Then contact chuck@humbertimaging.com

Warmest regards, 
Chuck . . . 



BTW, there's a new book out:
 
GET THE KNOW-HOW YOU NEED TO TURN YOUR HOBBY INTO A SUCCESSFUL CAREER

Providing detailed discussions on a wide range of photo topics, author Patrick Rice (president of SONOPP) starts with a look at the array of camera formats and lenses available, then moves to critical discussions on camera settings, composition and posing, image editing, filters, black & white photography, handcoloring, infrared photography, and more. Packed with images and techniques from top pros, this book will provide solid footing for a successful photography career.

FEATURES:

Using standard equipment and photo accessories, with overviews of both digital and traditional processes

Achieving the technical standard that produce a professional quality image

Lighting, posing, and composition strategies for more successful images of any subject

Click here to buy it!



Speaking of Patrick Rice, remember the article he wrote about "The Devaluing of Professional Photography" -- well, it's still getting kudos.  Click here to read the latest.


More newsletters from PPA:



Copyright Defense Request from PPA
HELP REDUCE ILLEGAL COPYING

We need photographers to investigate the copyright compliance practices of retail stores in your local area.

Join the RECON Team today! We regularly investigate a national, regional and local retail chain in your area. The more investigative reports, the more accurate the numbers are, and more leverage we have when dealing with retailers.

Your participation makes a difference – reports of infringements at retailers have dropped by half since the program began.

Be a part of our success and help keep copiers honest – if you have questions about the RECON program, contact the Copyright and Government Affairs Department
 


For Immediate Release
Rangefinder Publishing Launches New Educational Venue, After Capture
It's not just a new magazine--it's a new environment!
 
After months of planning and market analysis, Rangefinder Publishing announced today the launch of an entirely new venue in imaging education. Starting with the first publication of After Capture magazine in January, the new project will focus entirely on what happens to an image after it's captured.
 
"The market is completely fragmented with information on everything from digital workflow to printing (both in house and outsourced), marketing, storage, etc. There's no single source to help photographers through the process," commented Steve Sheanin, founder/CEO of Rangefinder Publishing.
 
"After Capture isn't just another magazine, but a complete venue with website support, webinars, webcasts, podcasts and an e-newsletter. It's all about education, and we're ecstatic to bring this project to the market with the same level of cutting-edge professionalism the market has grown to expect from Rangefinder magazine and WPPI," commented Skip Cohen, president of Rangefinder Publishing.
 
"With the support of George Varanakis as publisher and creator of the concept, there is no doubt in my mind this new venue will soon represent the most dramatic, cutting-edge approach to education in the industry," said Cohen.
 
For more information on how you can be part of the After Capture launch frenzy, contact George Varanakis, 310-451-8506, ext 324, george@rfpublishing.com or Robert Erb, 310-451-8506, ext 316, rerb@rfpublishing.com.